Meet Dr. Bradford Holland

Coryell Health | ENT

“In everything I do, I try to make our community healthier.”
— Dr. Bradford Holland, MD

Dr. Bradford Holland has been serving Waco and the central Texas area as an otolaryngologist and head and neck surgeon for adults and children for 21 years. He is now the first full-time ear, nose and throat doctor at Coryell Health, a growing medical community expanding its surgical services with locations in Gatesville, Goldthwaite, Moody, Temple and Waco.


Dr. Holland’s undeniable desire to be a physician began in high school, but, at the time, his goal seemed so distant and unattainable.

“When I look back and realize that, after all the time and effort, I have achieved my ultimate vocational goals, I get an absolute sense of satisfaction and joy that makes me want to show up every day and live the life that I had envisioned,” Dr. Holland said. “My life is a dream come true, and, though I’ve had many challenges along the way, it is a gift I can’t help but be excited about.”


After being born and raised in Colorado, his freshman roommate at the University of Colorado exposed him to all things Texas through hunting and fishing trips. Dr. Holland first had the opportunity to live in Texas while he attended medical school at the University of Texas Southwestern Medical Center in Dallas. After spending his residency years in North Carolina, he came back to Texas to make it home.

“Waco is the perfect size town in a perfect location, situated between several major metroplexes,” Dr. Holland said. “The people are what make central Texas desirable and unique. There is a love of state, love of country and a persistent support of the ‘love thy neighbor’ mentality that many places have lost.”


The sinus issues that require Dr. Holland’s attention are actually impacted very little by cold and flu season. The most common issue he sees in patients is simple — they waited too long to see a specialist for a persistent problem.

“If you have a sinus infection that has not resolved after two or three rounds of antibiotics, hoarseness that lasts for more than three weeks, trouble swallowing, a neck mass or pain in your throat, you ought to be thinking about going to a specialist earlier than later,” Dr. Holland said.

In addition to spending his days in the clinic and in surgery, Dr. Holland is an advocate for local medical politics through the Texas Medical Association and the editorial board of Texas Medicine. He is also involved in the McClennan County Medical Society and Baylor University Communication Sciences and Disorders Department as an adjunct professor.

“In everything I do, I try to make our community healthier,” Dr. Holland said. His own health battles with colon cancer and excess weight have made him an advocate for healthy lifestyles.

“Even though I’m a physician and surgeon, I did not lead a particularly healthy lifestyle for the last decade or two,” Dr. Holland said. “As I now lead a healthier lifestyle with my family, I realize how much your physical health affects your mental and physical state.”

Now, as a 52-year-old, Dr. Holland, his wife and blended family with four children are enjoying life in Waco with their dogs, who are both, ironically, deaf!

We're so thankful for all Dr. Bradford Holland is doing for the community!

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