Meet Bronda Hays
Unbound Now | Director of Operations
Bronda Hays is a Waco native that spent most of her career in the healthcare industry, but, after hearing Unbound Now Founder and CEO Susan Peter speak at a conference, she found a passion for human trafficking advocacy. She volunteered with Unbound Now for six years before she had the opportunity to enter the nonprofit sector, help drive the mission to end human trafficking and serve as the director of operations at Unbound Now.
“I could not believe what was happening in our community and around the world,” Bronda said. “I felt a tug at my heart to jump in and help. Hearing stories of people being exploited and sold for someone else’s financial gain blew my mind.”
Unbound Now is a global nonprofit supporting survivors of human trafficking and providing community resources to fight human trafficking. Bronda oversees local programs focused on prevention, outreach, fundraising, volunteer organization and survivor advocacy.
“It takes our whole community to fight this,” Bronda said. “Watching our community come together sometimes brings tears to my eyes. Waco is such a collaborative city, and our community partners come around the table and fight for the one. It doesn’t matter who gets the credit. We are here for the people that we serve.”
Survivor advocacy is one of the missions that Bronda holds dear and takes place at The Reagan House, a short- term placement home where girls who have been sexually exploited can heal.
“The most rewarding parts of my job are watching the advocates serve alongside the survivors and hearing the stories of the survivors getting their life back! I love spending time with the young ladies who live at The Reagan House. They become a better version of themselves everyday, and it makes my heart so happy to be a part of it.”
Bronda leads the local Unbound Now team alongside Executive Director Kristi Hayes, to whom she is, ironically, not related. Watching the team grow and become versions of themselves inspires Bronda to be a better leader.
In addition to her role at Unbound Now, Bronda is also involved with the Antioch Community Church, Junior League of Waco and the Alzheimer’s Association.
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